Tuesday, February 15, 2011

Will Eminem Or Justin Bieber Rule The Grammys? Oddsmakers Weigh In

Ladbrokes and Bodog both like Em and Bieber's chances on Sunday night.
By James Montgomery


Eminem
Photo: Getty Images

The 53rd annual Grammy Awards air Sunday from the Staples Center in Los Angeles, and while most will be tuning in to see if Eminem can capitalize on his industry-leading 10 nominations or catch Lady Gaga performing "Born This Way" for the first time, we'll be watching to see how all our bets panned out.

See, we love gambling nearly as much as we love the Grammys (and that's a lot), and, with the big show just a few days away, we figured it was time to place our bets in the Big Four categories: Album, Record and Song of the Year, plus Best New Artist. And to help insure our wagering success, we've once again gone to two of the best oddsmakers in the universe — Ladbrokes and Bodog — to get their take on music's biggest night.

And, strangely, their picks sort of mirrored our own opinions: They both see a big night for Eminem. But unlike us, they also see Justin Bieber hoisting the hardware. And, really, who are we to disagree? After all, they're professionals.

So here, for your last-minute wagering, are Ladbrokes' and Bodog's odds for the 2011 Grammy Awards.

Ladbrokes
"The odds reflect the sensational musical year we've had, which makes our jobs considerably harder. When it comes to arriving at our conclusions, personal tastes do come into play, but our main job is predicting public sentiment and where we think the money will go," Ladbrokes' Alex Donohue said. "Some of the categories look like they have nailed-on winners — namely Eminem and Jay Z and Alicia Keys — whereas others are much closer. The quality of the short list means we can't rule anyone out, and we'd expect one or two surprises along the way."

Album of the Year
» Eminem, Recovery, 1/4
» Lady Gaga, The Fame Monster, 4/1
» Arcade Fire, The Suburbs, 8/1
» Katy Perry, Teenage Dream, 16/1
» Lady Antebellum, Need You Now, 33/1

Record of the Year
» Jay-Z and Alicia Keys, "Empire State Of Mind," 4/5
» Eminem (featuring Rihanna), "Love the Way You Lie," 7/4
» Lady Antebellum, "Need You Now," 3/1
» B.o.B (featuring Bruno Mars), "Nothin' on You," 8/1
» Cee Lo Green, "F--- You," 14/1

Song of the Year
» Cee Lo Green, "F--- You," 6/5
» Eminem (featuring Rihanna),"Love the Way You Lie," 7/4
» Lady Antebellum, "Need You Now," 3/1
» Miranda Lambert, "The House That Built Me," 8/1
» Ray LaMontagne and the Pariah Dogs, "Beg Steal or Borrow," 12/1

Best New Artist
» Justin Bieber, 5/4
» Florence and the Machine, 5/4
» Mumford & Sons, 8/1
» Drake, 10/1
» Esperanza Spalding, 20/1

Bodog
Album of the Year
» Eminem, Recovery, 1/4
» Lady Gaga, The Fame Monster, 6/1
» Arcade Fire, The Suburbs, 13/2
» Katy Perry, Teenage Dream, 12/1
» Lady Antebellum, Need You Now, 16/1

"Eminem had the best-selling album out of the nominees and is a heavy favorite to win the award, such is his popularity and undoubted talent. Lady Gaga and Arcade Fire are vying for second favorite," Bodog Sportsbook manager Richard Gardner told MTV News. "Lady Antebellum's Need You Now finished third on the 2010 sales list, and the group has received plenty of air time but will struggle to win this award when faced with such formidable competition."

Record of the Year
» Eminem (featuring Rihanna), "Love the Way You Lie," 5/4
» Jay-Z and Alicia Keys, "Empire State Of Mind," 3/2
» Lady Antebellum, "Need You Now," 5/1
» B.o.B (featuring Bruno Mars), "Nothin' on You," 10/1
» Cee Lo Green, "F--- You," 10/1

This is a very strong category and the award could go either way between Eminem and the duo of Alicia Keys and Jay-Z," Gardner said. " 'Love the Way You Lie' was a huge hit featuring two of the most popular artists in recent years and 'Empire State of Mind' has become somewhat of an anthem after significant play on radio and television for over a year. Eminem and Rihanna will have a slightly better chance of scooping the award due to the record's higher sales."

Song of the Year
» Cee Lo Green, "F--- You," 2/1
» Lady Antebellum, "Need You Now," 11/4
» Eminem (featuring Rihanna), "Love the Way You Lie," 4/1
» Miranda Lambert, "The House That Built Me," 9/2
» Ray LaMontagne and the Pariah Dogs, "Beg Steal or Borrow," 5/1

"Cee Lo Green will have a much better chance of winning this award as 'F--- You' was undoubtedly one of the soundtracks of the summer and is still receiving significant air time," Gardner said. "But this award could go to any of the nominees. Lady Antebellum and Miranda Lambert have won many country-music awards already for their entries. Ray LaMontagne has received his first two Grammy nominations after a six-year wait, but he probably has the least chance of winning against more mainstream artists."

Best New Artist
» Justin Bieber, 4/7
» Florence and the Machine, 11/4
» Drake, 5/1
» Mumford & Sons, 7/1
» Esperanza Spalding, 20/1

"Justin Bieber is a strong favorite to pick up this award, and if the voting was done by teenage girls his odds would be 1/1000, but the Grammys are seen as a more serious organization so there could be an opportunity for an upset here with either of the British nominations," Gardner said. "Florence and the Machine and Mumford & Sons have gained huge popularity over the last year. Drake will also have a say as he has risen to become a household name with three top 20 singles in 2010."

Don't miss "Snooki & Sway: Live From the Grammys," a red-carpet live stream kicking off Sunday at 6 p.m. ET on MTV.com. And stick with us all Grammy night for coverage of the red carpet, the show, the afterparties and beyond!

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